Born To Be Brilliant

049: Why Your Story Sells More Than Your Strategy with Naomi Rose

What if people aren’t buying because of your offer… but because of your story?
In this episode, Lucy is joined by content strategist Naomi Rose, whose journey from orchestral musician to café owner to digital marketing expert is a masterclass in reinvention.
They explore:
Why most entrepreneurs hide behind their brand
The fear of being seen online
Why consistency beats constant reinvention
How AI should be used in content creation
Why people buy because of who you are, not just what you sell
This is a powerful conversation about identity, visibility, confidence and building trust in a world saturated with content.
If you want to uncover how aligned you are currently operating across Time, Money, Health, Relationships and Happiness, take Lucy’s free Alignment Assessment here:
https://www.lucyshrimpton.com/quizConnect with Faye Coulson
Website - Naomi RoseIG -  @amnaomicroseFB - Naomi Rose
 
Ready to create a life and business you love? Explore the Born to Be Brilliant Membership for everything you need to achieve success with clarity, confidence, and ease. Find out more here: https://www.lucyshrimpton.com/membership

048: When Will It Ever Be Enough? The High Performer’s Moving Target

At what point does entrepreneurial success finally feel like enough?
If you’re ambitious, purpose driven, and building something meaningful, the bar rarely stays still. You reach one milestone and immediately set the next. The target moves. The satisfaction doesn’t land.
In this episode, Lucy explores why high performing entrepreneurs often feel a quiet dissatisfaction even when they are succeeding. You’ll discover:
Why the gap between “what is” and “what you want” creates frustration
How burnout and self sabotage can follow growth
Why financial set points and nervous system conditioning limit expansion
What it really means to recalibrate your human operating system
This is a deeper conversation about ambition, fulfilment, money, identity, and sustainable success.
If you want to uncover how aligned you’re currently operating across Time, Money, Health, Relationships and Happiness, take Lucy’s free Alignment Assessment here:https://borntobebrilliant.com/alignment-assessment
 
Connect with Lucy Shrimpton:Website – Lucy ShrimptonInstagram – @iamlucyshrimptonFacebook – Lucy Shrimpton
Ready to create a life and business you love? Explore the Born to Be Brilliant Membership for everything you need to achieve success with clarity, confidence, and ease. Find out more here: https://www.lucyshrimpton.com/membership
 

047: The Bioelectric Body: Alignment, Burnout and Unlocking Your Energy at the Root with Faye Coulson

What if your health challenges, burnout, or sense of misalignment weren’t just biological or psychological… but electrical?
In this episode of Born To Be Brilliant®, I’m joined by Faye Coulson, founder of The School of Biomagnetism, to explore the bioelectric layer of the human body.
We dive into:
What bio magnetism actually is and how magnets are used therapeutically
Why chronic and complex illness often requires a different lens
The nervous system, burnout and what happens when we sacrifice ourselves for success
Why alignment matters, not just in business, but in the body
Optimisation versus fixing what’s broken
How stepping back can change your entire trajectory
This conversation moves beyond symptom management and into root cause thinking. We explore how bioelectricity underpins biology, why the heart is more than just a pump, and how intuition often knows what we ignore.
If you care about sustainable success, nervous system health, or optimising the human behind the mission, this episode will open your mind.
And if you’re curious about how calibrated you are for the rich life you’re building, take my free Alignment Quiz. It reveals where you’re thriving and where your attention is needed to create success that feels as good on the inside as it looks on paper.
Take the quiz here:https://www.lucyshrimpton.com/quiz
Connect with Faye Coulson
LinkedIn – Faye CoulsonWebsite – Natural Healing with Faye Coulson: Biomagnetism TherapyInstagram – @biomagnetismwithfaye
 
Ready to create a life and business you love? Explore the Born to Be Brilliant Membership for everything you need to achieve success with clarity, confidence, and ease. Find out more here: https://www.lucyshrimpton.com/membership

046: When Your Business Stops Giving You What You Built It For

You didn’t start a business to feel trapped, resentful, or quietly exhausted by the very thing you created.
In this episode, Lucy explores a moment many entrepreneurs reach but rarely talk about, when the business no longer delivers the freedom, fulfilment, or richness it once promised. Whether you’re early in your journey or running a multi-seven-figure operation, this conversation invites you to pause, reflect, and recalibrate.
Lucy unpacks why burnout isn’t always about doing too much, how misalignment creeps in over time, and why real success must be built on who you are, not just what you do. You’ll learn how to spot the subtle warning signs, understand the difference between a passion-led business and an income-producing asset, and why burning everything down is rarely the answer.
This is a grounded, honest conversation about success, identity, alignment, and reclaiming the life your business was meant to support.
This work doesn’t start with fixing anything. It starts with noticing.
If you’d like a simple way to reflect on how aligned you feel in your life right now, I have a free assessment that looks at the five areas that shape a rich life. It’s designed to bring awareness, not overwhelm.
There’s no right or wrong outcome, just information you can use in your own time.
Connect with Lucy Shrimpton:Website – Lucy ShrimptonInstagram – @iamlucyshrimptonFacebook – Lucy Shrimpton
Ready to create a life and business you love? Explore the Born to Be Brilliant Membership for everything you need to achieve success with clarity, confidence, and ease. Find out more here: https://www.lucyshrimpton.com/membership
 

045: The Hidden Strength of Neurodivergence in Business with Stephanie Ward

Entrepreneurship and neurodivergence often go hand in hand.
In this episode, Lucy and Stephanie Ward explore the realities of building a business with a neurodivergent brain, from overwhelm and task paralysis to identity, support, and owning your unique process.
This is a grounded, human conversation about working with your brain, not against it.
✨ Download the free Rich Life Roadmap to support holistic success across life and business:
Rich Life Roadmap
 
Connect with Stephanie Ward
Facebook – The Spicy Brain CollectiveWebsite – The Spicy Brain CollectiveInstagram – @iamstephanieward
 
Ready to create a life and business you love? Explore the Born to Be Brilliant Membership for everything you need to achieve success with clarity, confidence, and ease. Find out more here: https://www.lucyshrimpton.com/membership

044: Time Is the Only Currency That Matters

Time is the only currency you can’t buy more of.
In this episode, Lucy explores how high achievers can optimise time without burning out, why overwhelm is created in the mind, and how identity, clarity, and intention collapse timelines naturally.
This is a conversation about making your time, and your life, truly count.
✨ Download the free Rich Life Roadmap to realign how you spend your time and energy:Rich Life Roadmap
Connect with Lucy Shrimpton:Website – https://borntobebrilliant.co/lucyshrimpton.comInstagram – @iamlucyshrimptonFacebook – Lucy Shrimpton
Ready to create a life and business you love? Explore the Born to Be Brilliant Membership for everything you need to achieve success with clarity, confidence, and ease. Find out more here: https://www.lucyshrimpton.com/membership
 

043: The Psychology of Sales: Why Listening, Not Persuasion, Drives Real Results with Niyc Pidgeon

Sales isn’t about pressure, scripts, or persuasion.
In this episode, Lucy and psychologist Niyc Pidgeon explore the real psychology behind ethical, effective sales, and why listening, curiosity, and human connection matter more than tactics.
They unpack buyer behaviour, motivation, fear, integrity, and how to sell in a way that feels good for both sides.
🎧 Plus, download the free Rich Life Roadmap to reconnect with clarity across life and business:Rich Life Roadmap
 
Connect with Niyc Pidgeon
Facebook – Niyc PidgeonWebsite – Niyc PidgeonInstagram – @niycpidge
Discover the strengths and blindspots of your entrepreneurial spirit - Take the free Quiz: https://www.lucyshrimpton.com/quiz
 
Ready to create a life and business you love? Explore the Born to Be Brilliant Membership for everything you need to achieve success with clarity, confidence, and ease. Find out more here: https://www.lucyshrimpton.com/membership

042: Why High Achievers Feel Stuck Even When Everything Looks Successful

Success shouldn’t feel this heavy.
In this episode, Lucy explores why so many high achievers feel stuck, overwhelmed, or unfulfilled even when their business is working. She unpacks how lack of clarity quietly drains momentum, paralyses decision making, and turns success into a burden.
This conversation is about recalibrating the human behind the business, so success feels as good on the inside as it looks on the outside.
🎧 Plus, download the free Rich Life Roadmap to regain clarity and direction across life and business:Rich Life Roadmap
 
 
Connect with Lucy Shrimpton:Website – https://borntobebrilliant.co/lucyshrimpton.comInstagram – @iamlucyshrimptonFacebook – Lucy Shrimpton
Discover the strengths and blindspots of your entrepreneurial spirit - Take the free Quiz: https://www.lucyshrimpton.com/quiz
 
Ready to create a life and business you love? Explore the Born to Be Brilliant Membership for everything you need to achieve success with clarity, confidence, and ease. Find out more here: https://www.lucyshrimpton.com/membership

041: The Online Business Boom, The Legal Fallout, and What Entrepreneurs Must Understand Now

What happens when a hobby becomes a business overnight?
In this episode, Lucy is joined by Jo Fisher, a lawyer for online entrepreneurs, to explore the legal realities of the online business boom and the growing challenges business owners are now facing.
They discuss contracts, complaints, consumer behaviour, AI in the courts, and why many entrepreneurs are being caught out simply because the digital world evolved faster than the legal system.
This is a grounded, honest conversation for business owners who want to build responsibly, ethically, and sustainably in an increasingly regulated online world.
 
Connect with Jo Fisher
Facebook – Joanne Fisher Website – Joanne FisherLinkTree – Joanne Fisher Law
Discover the strengths and blindspots of your entrepreneurial spirit - Take the free Quiz: https://www.lucyshrimpton.com/quiz
 
Ready to create a life and business you love? Explore the Born to Be Brilliant Membership for everything you need to achieve success with clarity, confidence, and ease. Find out more here: https://www.lucyshrimpton.com/membership

040: The High Performance Paradox: Why Capability Can Become Your Greatest Limitation

High performance isn’t the problem. Over-capacity is.
In this episode, Lucy explores the High Performance Paradox, the pattern where being capable, driven, and multifaceted becomes the very thing that leads to burnout, dissatisfaction, or a quiet loss of fulfilment.
This is a reflective conversation for ambitious people who feel there’s more to them, even when life looks successful from the outside. You’ll be invited to consider where your strengths may have become blind spots, and how sustainable success requires balance, not constant expansion.
 
Connect with Lucy Shrimpton:Website – https://borntobebrilliant.co/lucyshrimpton.comInstagram – @iamlucyshrimptonFacebook – Lucy Shrimpton
Discover the strengths and blindspots of your entrepreneurial spirit - Take the free Quiz: https://www.lucyshrimpton.com/quiz
 
Ready to create a life and business you love? Explore the Born to Be Brilliant Membership for everything you need to achieve success with clarity, confidence, and ease. Find out more here: https://www.lucyshrimpton.com/membership