Born To Be Brilliant

032:The Hidden Reason You’re Not Doing What You Know Works

You already know what to do, eat better, show up online, be consistent, so why aren’t you doing it?
In this powerful episode of Born To Be Brilliant®️, Lucy Shrimpton unpacks the hidden reason high performers fall short on the very habits they know create success. It’s not laziness. It’s not lack of willpower. It’s something far deeper: your identity and subconscious programming.
Discover why you keep self-sabotaging the habits you say you want, how your nervous system might be keeping you "safe" from growth, and the practical steps to realign your actions with who you truly are.
 
If you’ve ever thought, "I know what to do, so why don’t I do it?", this one’s for you.
 
Connect with Lucy Shrimpton:Website – https://borntobebrilliant.co/lucyshrimpton.comInstagram – @iamlucyshrimptonFacebook – Lucy Shrimpton
Discover the strengths and blindspots of your entrepreneurial spirit - Take the free Quiz: https://www.lucyshrimpton.com/quiz
 
Ready to create a life and business you love? Explore the Born to Be Brilliant Membership for everything you need to achieve success with clarity, confidence, and ease. Find out more here: https://www.lucyshrimpton.com/membership

031: Beyond Authority: How Entrepreneurs Use Books to Build Legacy and Leverage with Karen Williams

What if writing a book wasn’t just about sharing your story, but about creating leverage, legacy, and a whole new level of authority?
 
In this episode of the Born To Be Brilliant® podcast, I’m joined by Karen Williams, The Book Mentor, at Librotas, a leading expert who helps business owners, experts, and thought leaders write and publish authority-building books. Karen, the author of 10 books including Your Book is the Hook and Book Marketing Made Simple, shares how books can elevate your credibility and grow your business. We dive deep into aligning your book with your business, the role of storytelling from a place of authority, and how to avoid the biggest mistakes that stop people from finishing (or even starting) their book.
 
We also tackle the future of publishing in a world of AI, and why tools like ChatGPT won’t replace your voice, but can amplify your clarity and speed when used well.
 
If you’ve ever wondered how a book can elevate your brand, deepen your impact, and open doors you didn’t know existed, this conversation will spark new ways of thinking.
 
Tune in, take notes, and imagine the possibilities your book could unlock.
Connect with Karen Williams
Website – Karen Williams - The Book Mentor, LibrotasInstagram – @karenwilliamslibrotasFacebook – Karen Williams, The Book Mentor - LibrotasLinkedIn - Karen Williams
 
Join Karen Williams':Six-Week Writing Sprint and turn your book idea into a finished manuscript with expert guidance every step of the way.Free monthly networking event, Coffee & Connect, and build valuable relationships to grow your business
Discover the strengths and blindspots of your entrepreneurial spirit - Take the free Quiz: https://www.lucyshrimpton.com/quiz
 
Ready to create a life and business you love? Explore the Born to Be Brilliant Membership for everything you need to achieve success with clarity, confidence, and ease. Find out more here: https://www.lucyshrimpton.com/membership

030: From Industrial Age to Imagination Age: Why Education Needs a Revolution

Our education system is broken. It was built for an industrial world that no longer exists, yet we’re still putting children through the same outdated model.
 
In this solo episode, Lucy explores why the current system no longer serves today’s children or the future we’re heading into. From the way classrooms are structured, to what we’re teaching (and not teaching), to how technology, creativity, wellbeing, and identity could reshape learning. This is a thought-provoking look at what education could and should become.
 
For entrepreneurs, leaders, and parents, this conversation matters. The next generation are tomorrow’s workforce, innovators, and visionaries. How they’re educated will shape not just their futures, but ours too.
 
Tune in for an honest exploration of the challenges, the opportunities, and the urgent need to reimagine education for a world that none of us can yet fully see.
Connect with Lucy Shrimpton:Website – lucyshrimpton.comInstagram – @iamlucyshrimptonFacebook – Lucy Shrimpton
Discover the strengths and blindspots of your entrepreneurial spirit - Take the free Quiz: https://www.lucyshrimpton.com/quiz
 
Ready to create a life and business you love? Explore the Born to Be Brilliant Membership for everything you need to achieve success with clarity, confidence, and ease. Find out more here: https://www.lucyshrimpton.com/membership

029: Why Who You’re Being Matters More Than What You’re Doing with Nicole Rose

There’s a point in every powerhouse woman’s journey when doing more stops working. When the strategy, the hustle, the high-achiever mindset no longer brings fulfilment because success built on self-abandonment starts to crack from the inside out.
In this deep, raw, and truth-filled episode, Lucy is joined by Nicole Rose, a trauma-informed business coach, somatic practitioner, and embodiment mentor for high-performing women. Nicole shares her personal story of being a successful investment banker who looked great on paper but felt completely disconnected from herself. What followed was a full breakdown and the beginning of a return to wholeness.
Together, they explore how nervous system dysregulation, people-pleasing, and perfectionism become survival strategies in women’s lives and businesses, and why real power begins with coming home to your body.
This episode is for the high-capacity woman who:
Feels like she’s doing everything right but still feels anxious, stuck, or numb
Has outgrown the version of herself that built her success
Is ready to lead with deeper presence, embodiment, and safety
Wants to build a sustainable, soul-aligned business from the inside out
Whether you’re navigating identity shifts, emotional burnout, or craving deeper authenticity in business, this conversation is a powerful permission slip to stop performing and start becoming.
Connect with Nicole Rose
Website – nicolerosecoaching.comInstagram – @nicolerosecoachingFacebook – Nicole Rose Coaching
 
Discover the strengths and blindspots of your entrepreneurial spirit - Take the free Quiz: https://www.lucyshrimpton.com/quiz
 
Ready to create a life and business you love? Explore the Born to Be Brilliant Membership for everything you need to achieve success with clarity, confidence, and ease. Find out more here: https://www.lucyshrimpton.com/membership

028: Are You Living Like an Entrepreneur… or Just Running a Business?

Are You Living Like an Entrepreneur… or Just Running a Business?
 
We often throw the word “entrepreneur” around like it’s the ultimate badge of honour. But here’s the truth: there’s a big difference between being an entrepreneur, being a business owner, and simply being self-employed. In this episode, I unpack what really sets them apart and why it matters more than most people realise.
 
We’ll explore the blessing and the curse of entrepreneurship, the blurred boundaries that come with motherhood and business, and the surprising overlap between entrepreneurial wiring and ADHD. You’ll hear honest reflections on what it takes to thrive as an entrepreneur without losing yourself along the way.
 
By the end, you’ll have a clearer picture of where you sit on this spectrum and, more importantly, how to align your identity and your inner foundations so that your business and your life can truly work together.
Connect with Lucy Shrimpton:Website – lucyshrimpton.comInstagram – @iamlucyshrimptonFacebook – Lucy Shrimpton
Discover the strengths and blindspots of your entrepreneurial spirit - Take the free Quiz: https://www.lucyshrimpton.com/quiz
 
Ready to create a life and business you love? Explore the Born to Be Brilliant Membership for everything you need to achieve success with clarity, confidence, and ease. Find out more here: https://www.lucyshrimpton.com/membership

027: Energy, Hormones and the Truth About Thriving as a Woman in Business With Adele Johnston

There’s a hidden cost to pushing through. Behind many high-achieving women is a nervous system on the brink, hormonal imbalances dismissed as “just stress,” and success built on self-abandonment.
In this powerful episode, Lucy is joined by Adele Johnston, menopause educator, hormone specialist, and host of The Menopause Coach Podcast. Adele shares her deeply personal story of burnout, hormonal collapse, and what it took to rebuild a life and business from the inside out. Together, they unpack the pressure of perfectionism, the silence around emotional well-being, and the biological cost of always being “the strong one.”
Whether you’re navigating perimenopause, in the thick of entrepreneurship, or simply craving more alignment with your body, this conversation is a must. You’ll walk away reconnected to your feminine rhythms, with a deeper understanding of how hormone health is performance health—not a “women’s issue” to deal with later.
This episode is especially for powerhouse women who:
Are holding it all together on the outside, but feel disconnected or depleted inside
Suspect their stress, fatigue, or emotional swings might be more than “just burnout.”
Want to optimise their health, energy, and success without pushing harderConnect with Adele Johnston
Adele's Website: https://adelejohnstoncoaching.com/
Adele's Podcast: https://podcasts.apple.com/gb/podcast/the-menopause-coach/id1623389519
 
Discover the strengths and blindspots of your entrepreneurial spirit - Take the free Quiz: https://www.lucyshrimpton.com/quiz
 
Ready to create a life and business you love? Explore the Born to Be Brilliant Membership for everything you need to achieve success with clarity, confidence, and ease. Find out more here: https://www.lucyshrimpton.com/membership

026: Sleep, Stress and Success: Why Rest is the Secret Weapon for Entrepreneurs

When you’re wired for ambition, rest can feel like a luxury, something you only earn once the to-do list is done. But what if sleep isn’t a reward but your secret edge?
In this solo episode, Lucy Shrimpton shares why sleep is a non-negotiable part of sustainable success, even if you don’t struggle with it. Drawing from her own approach to bio-optimisation, she unpacks how quality sleep impacts energy, stress, performance, and emotional resilience. This isn’t about fixing broken habits. It’s about fine-tuning what’s already working and reaching for better.
This episode is especially for the high-performing entrepreneur who doesn’t want to wait until burnout hits. If you’re already doing “fine” but you care about nervous system health, cognitive clarity, and showing up at your best, this one’s for you. You’ll learn how to prioritise rest without guilt and treat sleep like the powerhouse performance strategy it truly is.
💬 Message Lucy with the word “sleep” on your favourite platform if this episode hits home.
Connect with Lucy Shrimpton:Website – lucyshrimpton.comInstagram – @iamlucyshrimptonFacebook – Lucy Shrimpton
Discover the strengths and blindspots of your entrepreneurial spirit - Take the free Quiz: https://www.lucyshrimpton.com/quiz
 
Ready to create a life and business you love? Explore the Born to Be Brilliant Membership for everything you need to achieve success with clarity, confidence, and ease. Find out more here: https://www.lucyshrimpton.com/membership

025:The Magic of Intuition, Ancestral Healing and Inspired Action with Natasha Braniff

✨ The Magic of Intuition, Ancestral Healing and Inspired Action with Natasha Braniff ✨
What if the blocks holding you back in business weren’t "mindset issues" at all, but inherited patterns passed down through generations?
In this soulful yet practical conversation with hypnotherapist and empowerment guide Natasha Braniff, we explore:
Why our subconscious and ancestral stories show up in business and visibility.
How intuition and synchronicity can guide us to the right opportunities.
The danger of getting stuck in "perpetual healing" and how to reframe it as remembering who you truly are.
Why inspired action feels different (and more effective) than pushing or grinding.
If you’ve ever felt stuck at a fork in the road, paralysed by choice, or held back from showing up fully in your brilliance, this episode will spark something deep.
Listen now wherever you get your podcasts.
Connect with Natasha Braniff:Website – https://natashabraniff.co.uk/
Discover the strengths and blindspots of your entrepreneurial spirit - Take the free Quiz: https://www.lucyshrimpton.com/quiz
 
Ready to create a life and business you love? Explore the Born to Be Brilliant Membership for everything you need to achieve success with clarity, confidence, and ease. Find out more here: https://www.lucyshrimpton.com/membership

024: Are You Too Self-Reliant? The Hidden Cost of Radical Self-Responsibility

There comes a point in business when being the “strong one” stops serving you. When the very independence that helped you rise becomes the thing quietly burning you out behind closed doors.
In this solo episode, Lucy Shrimpton explores the quiet trap many powerhouse entrepreneurs fall into: radical self-reliance. She shares how this trait, often celebrated in business, can silently disconnect us from community, support, and emotional resilience. From her own behind-the-scenes struggles, Lucy walks through what happens when you wear the “I can do it all” badge for too long and how unlearning hyper-independence is essential to sustainable success.
This episode is especially relevant for the high-capacity woman who’s used to holding it all together but is starting to feel the cracks. If you’ve ever struggled to ask for help, felt misunderstood as a leader, or found yourself emotionally exhausted by doing it all alone, Lucy’s insights will help you redefine strength, reconnect to support, and build a more balanced business life.
Connect with Lucy Shrimpton:Website – lucyshrimpton.comInstagram – @iamlucyshrimptonFacebook – Lucy Shrimpton
Discover the strengths and blindspots of your entrepreneurial spirit - Take the free Quiz: https://www.lucyshrimpton.com/quiz
 
Ready to create a life and business you love? Explore the Born to Be Brilliant Membership for everything you need to achieve success with clarity, confidence, and ease. Find out more here: https://www.lucyshrimpton.com/membership
 

023: Authenticity & AI: The Future of Selling with Heart with Luke Adams

Luke Adams is a high-ticket sales strategist and founder of Authentic Influences, known for helping entrepreneurs close sales with confidence, integrity, and heart. With decades of experience in ethical sales training and online business growth, Luke teaches purpose-driven founders how to convert leads into loyal clients without pushy tactics or gimmicks.
In this episode, Luke and Lucy explore how authentic selling and AI can work together in the evolving world of online business. They dive into the psychology behind buyer decisions, why trust-building is more important than ever, and how to close high-ticket offers with clarity and confidence. You’ll learn why solo entrepreneurs (even introverts!) can become powerful closers, how to use AI tools to save time while staying genuine, and the real reason building social proof and content strategy is crucial for success.
Whether you’re a coach, consultant, or creative entrepreneur, this episode is packed with practical insights on selling with heart, scaling your business, and standing out in a crowded digital space.
 
Connect with Luke Adams
LinkedIn – linkedin.com/in/lukeadams001
Website - Authentic Influence
 
Discover the strengths and blindspots of your entrepreneurial spirit - Take the free Quiz: https://www.lucyshrimpton.com/quiz
 
Ready to create a life and business you love? Explore the Born to Be Brilliant Membership for everything you need to achieve success with clarity, confidence, and ease. Find out more here: https://www.lucyshrimpton.com/membership